Once upon a time me and a few cohorts wondered about just what levels of flux there were in the Google SERPs. Has personalized search really changed the consistency of rankings? It’s an issue that has been spoken about many times in the search world. We set out to see what was up. After two rounds of research we noticed that this was unlikely to be the case. You can learn more in the post; . The SEO guide to Google personalized search and include medicare provider.

It seemed only sensible, given Google’s Psearch expansion, to have another look. And so last December we started a third round. Has anything changed? How much flux is out there? Well, read on and find out what we’re seeing so far.

That’s right, folks, you’re all once again about to lose your right to use SEO to refer to well, anything. Back in 2008, one “intrepid” “SEO” decided he’d trademark the term and impose standards on the rest of us. That didn’t pan out, so someone else has taken up the case.

Or not. Apparently this person is confused about what, exactly, SEO will stand for once it’s trademarked. In the original filing, Search Engine Partners/Shangri-La Boutique filed as SEO standing for “Search Engine Optimization,” which the application claimed they first used in September 1996, and first used in commerce in September 1999. The filing also includes a pseudo mark (this is supposed to apply to other words that are pronounced the same way) of “Strategically Elevating Optimization,” which a company SEP acquired used as a slogan on its invoices, and medicare provider.